The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Coevolution and the bad take machine An Article by David R. MacIver notebook.drmaciver.com So when you have a bad take machine, you get the following processes: They make a bad take. People are outraged and talk about it. The bad take machine likes it and does more of that behaviour in future. If, on the other hand, they make a take and nobody cares, they do not get reward and the behaviour is selected against. The behaviours drove the spread of the outrage replicator, and the outrage replicator provides the selection mechanism for the behaviours. Thus, via the spread of our outrage on Twitter, we have operant conditioned the bad take machine into producing worse takes. Which is to say, it's bad on purpose to make you replicate it. How to write a high-engagement tweetA bad tweet is like a deepfake of an idea mediaanger