Web History Chapter 6: Web Design A Chapter by Jay Hoffmann css-tricks.com After the first websites demonstrate the commercial and aesthetic potential of the web, the media industry floods the web with a surge of new content. Amateur webzines — which define and voice and tone unique to the web — are soon joined by traditional publishers. By the mid to late 90’s, most major companies will have a website, and the popularity of the web will begin to explore. Search engines emerge as one solution to cataloging the expanding universe of websites, but even they struggle to keep up. Brands soon begin to look for a way to stand out. A Dao of Web Design wwwuxinterfacesdesign
Time and space Tones appear placed and directed predominantly in time from before to now to later. Their juxtaposition in a musical composition is perceived within a prescribed sequence only. Horizontally, the tones follow each other, perhaps not in a straight line, but of necessity in a prescribed order and only in 1 direction – forward. Tones heard earlier fade, and those farther back disappear, vanish. We do not hear them backward. Colors appear connected predominantly in space. Therefore, as constellations they can be seen in any direction and at any speed. And as they remain, we can return to them repeatedly and in many ways. This remaining and not remaining, or vanishing and not vanishing, shows only 1 essential difference between the fields of tone and color. The accuracy of perception in one field is matched by the durability of retention in the other, demonstrating a curious reversal in visual and auditory memory. Josef Albers, Interaction of Color It will not stand still to be pointed at