Tool-building is an essential but poorly incentivized component of academic geography and social science more broadly. To conduct better science, we need to
build better tools.
This study measures the entropy (or disordered-ness) of street bearings in each street network, along with each city’s typical street segment length, average circuity, average node degree, and the network’s proportions of four-way intersections and dead-ends. It also develops a new indicator of orientation-order that quantifies how a city’s street network follows the geometric ordering logic of a single grid. These indicators, taken in concert, reveal the extent and nuance of the grid.
Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis.
Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained:
Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you.