are.na An Application by Charles Broskoski www.are.na Build ideas mindfully. Save content, create collections, and connect ideas with other people. ObsidianRoam ResearchWhat this site isOn Motivation thinkingnetworkshypermedianotetaking
On Motivation An Essay by Charles Broskoski www.are.na I’ve had this (semi-vague) idea that I want to write about what keeps us excited to work on Are.na, on the occasion of its 10th (yes 10th) birthday. While writing generally is a tricky process for me, this subject motivation is even trickier. In turning this subject around in my mind, and thinking about all the people and things that have been influential, I have some idea about what keeps us going. Nodal pointsInfinite varieties of contextsA lifelong projectGrowing in the correct way are.naThe slow blade penetrates the shield
The iMac Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained: Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you. Walter Isaacson, Steve Jobs Customers don't know what they want