The Nature and Art of Workmanship A Book by David Pye www.bloomsbury.com That which requires caringMass production of variable productsFrom hands to machinesEmploys nothing at allWhat is Folk Craft? designmakingcraftstyle
The Nature and Aesthetics of Design A Book by David Pye books.google.com Any imaginable shapeUseless work on useful thingsPresentableThe principle of arrangementThe minimum condition+35 More More real than living manThat which requires caringThe informing idea of functionalism designaestheticsmakingstylecraftbeauty
Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing