Benjamin Grosser
What Do Metrics Want? How Quantification Prescribes Social Interaction on Facebook
A Research Paper by Benjamin GrosserWhat are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
Time and space
Tones appear placed and directed predominantly in time from before to now to later.
Their juxtaposition in a musical composition is perceived
within a prescribed sequence only.
Horizontally, the tones follow each other,
perhaps not in a straight line, but of necessity in a prescribed order
and only in 1 direction – forward.
Tones heard earlier fade, and those farther back disappear, vanish.
We do not hear them backward.Colors appear connected predominantly in space. Therefore,
as constellations they can be seen in any direction and
at any speed. And as they remain, we can return to them repeatedly
and in many ways.
This remaining and not remaining, or vanishing and not vanishing,
shows only 1 essential difference between the fields of tone
and color.The accuracy of perception in one field is matched
by the durability of retention in the other, demonstrating
a curious reversal in visual and auditory memory.