At the edges of the outer walls to left and right, the slate floor is held back, creating a shadowed slot into which the concrete wall slips out of sight. Because the wall does not meet and bear upon the floor, as is usual, the relationship of the wall to the ground is uncertain, and the rippling surface of the black slate floor appears to float free of the walls, merging with the rippling surface of the water.
"Lightness is born of heaviness and heaviness of lightness, instantaneously and reciprocally, returning creation for creation, gaining strength proportionally as they gain in life, and as much more in life as they gain in motion. They destroy one another also at the same time, fulfilling a mutual vendetta, proof that lightness is created only in conjunction with heaviness, and heaviness only where lightness follows."
Buttresses, Ruskin writes, are structures against pressure: a cathedral’s walls want to fall outward, for example, pushed aside by the relentless weight of the roof. But this gravitational pressure can be stabilized by an exoskeleton: a sequence of buttresses that will prevent those walls from collapsing outward.
However, Ruskin points out, there is a similar kind of pressure from the waves of the sea. Think of the curved hull of a ship, he writes, which is internally buttressed against the “crushing force” of the ocean around it. It is a kind of inside-out cathedral.
I’ve been looking at this chart a lot over the past few weeks.
It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since.
You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week.