Betteridge's law of headlines is an adage that states: "Any headline that ends in a question mark can be answered by the word no."
It is named after Ian Betteridge, a British technology journalist who wrote about it in 2009, although the principle is much older. It is based on the assumption that if the publishers were confident that the answer was yes, they would have presented it as an assertion; by presenting it as a question, they are not accountable for whether it is correct or not.
It’s quite difficult, to fight back against the seeming wisdom of axiomatic “truths,” when the language itself has been weaponized through the power of pattern. Through rhythm, rhyme, alliteration, and consonance.
The last time I was in England was at the invitation of Nomensa, to give a talk at a conference wherein I encouraged the audience to discard an axiom that I feel has done users of the English language more harm than good through endless and glib repetitions.
Like “Curiosity Killed The Cat,” “You Are Not Your User” sounds so good that we keep on saying it, without appreciating what we’re reifying through repetition. The pleasure of repetition, the pleasure of pattern matching, the pleasingness of Kuh Kuh Kuh consonants on the one hand, and of the round vowelly Yuh Yuh Yuh on the other make these things we say seem true because they sound and feel so good to say.
When we build, say, a business area in which all (or practically all) are engaged in earning their livings, or a residential area in which everyone is deep in the demands of domesticity, or a shopping area dedicated to the exchange of cash and commodities—in short, where the pattern of human activity contains only one element, it is impossible for the architecture to achieve a convincing variety—convincing of the known facts of human variation. The designer may vary color, texture and form until his drawing instruments buckle under the strain, proving once more that art is the one medium in which one cannot lie successfully.
The guiding metaphor of classic style is seeing the world. The writer can see something that the reader has not yet noticed, and he orients the reader’s gaze so that she can see it for herself. The purpose of writing is presentation, and its motive is disinterested truth. It succeeds when it aligns language with the truth, the proof of success being clarity and simplicity.
The truth can be known, and is not the same as the language that reveals it; prose is a window onto the world.
I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.
Could that delicate and complex instrument that lies in the human breast ever really produce a reading that was absolutely clear and truthful, like a clock’s hands pointing to numbers on its dial?
One thing I assume of age is weariness.
Damned if I don’t get more tired every day.
Tired of what I do, following arcs like lobbed rocks — the inevitability of truth.
But the complexity and the gray lie not in the truth, but in what you do with the truth once you have it.
There is increasing concern that most current published research findings are false. The probability that a research claim is true may depend on study power and bias, the number of other studies on the same question, and, importantly, the ratio of true to no relationships among the relationships probed in each scientific field. In this framework, a research finding is less likely to be true when the studies conducted in a field are smaller; when effect sizes are smaller; when there is a greater number and lesser preselection of tested relationships; where there is greater flexibility in designs, definitions, outcomes, and analytical modes; when there is greater financial and other interest and prejudice; and when more teams are involved in a scientific field in chase of statistical significance.
Holzer began creating these works in 1977, when she was a student in an independent study program. She hand-typed numerous "one liners," or Truisms, which she has likened, partly in jest, to a "Jenny Holzer's Reader's Digest version of Western and Eastern thought." She typeset the sentences in alphabetical order and printed them inexpensively, using commercial printing processes. She then distributed the sheets at random and pasted them up as posters around the city. Her Truisms eventually adorned a variety of formats, including T-shirts and baseball caps.
Scale refers to how we perceive the size of an element or space relative to other forms around it. All things – a tea cup, a building, language, entire eco-systems – consist of smaller components. It is the relationship of the smaller elements which determines the character and degree of life of the whole.
Objects which contain a high degree of life tend to contain a beautiful range of scales within, which exist at a series of well-marked intervals and have clearly recognizable jumps between them. To have good levels of scale, it is extremely important that the jumps between different scales of centers not be too great or too small.
The idea of a center is at the heart of all that creates life within an object. But rather than the traditional view of an isolated geometry in space, a true center is defined not only by its internal cohesion, but by its relation to context. A strong center can only occur when other centers are intensifying it.
Like levels of scale, the concept of strong centers is recursive. In something which is alive, a strong center is made of many other strong centers, at different levels, which in turn make us aware of the whole they compose.
The articulation of a form depends to a great degree on how its surfaces are defined and meet at edges. The effect of a strong boundary is twofold: First, it focuses attention on the center, further intensifying it; and second, the boundary unites the center which it surrounds with what is beyond.
For the boundary to accomplish both of these tasks – to separate and to unite – it must have a degree of presence as strong as the center which it bounds.
The principle of repetition orders recurring elements in a composition according to their proximity to one another, and by the visual characteristics they share. Elements need not be perfectly identical to be grouped in a repetitive fashion; they must merely share a common trait of size, shape, or detail characteristics allowing each element to be individually unique, yet belong to the same family.
When the repetition within a group of elements occurs parallel on a number of different levels, an alternating rhythm of centers forms, one series of centers intensifying the other.
Positive space refers to shaped space. Where an element occurs in space, the element not only exists with its own shape, but it also acts to define the shape of the space around it. For something to be whole, both the element itself and the space around it must engage one another, each intensifying the other. When this occurs, every single part of space has positive shape as a center – there are no amorphous, meaningless leftovers.
Every shape should be a strong center in itself, which is in turn made up of other, smaller centers.
Shape is the principal identifying characteristic of form, resulting from the specific configuration of a form’s surfaces and edges. Good shape happens when the surfaces and edges of a form have strong centers in every part of themselves.
A good shape, even if complex, can usually be broken down easily into more simple shapes. A good shape tends to contain a high degree of internal symmetries, an overall bilateral symmetry, and a well-marked center. The good shape also creates positive space around it, is very strongly distinct from what surrounds it, and has a feeling of being closed and complete.
Symmetry, or the balanced distribution of equivalent forms or spaces about a common line or point, can organize elements in architecture in two ways: an entire organization can be made symmetrical, or a symmetrical condition can occur in only a portion of the building or object, at any scale. The latter case is what we refer to as local symmetry.
Overall symmetry in an object tends to look mechanical and lifeless, usually due to the fact that local symmetries are absent within the overall form. However, when there are local symmetries, centers tend to form and strengthen the whole.
Forms which have a high degree of life tend to contain some type of interlock – a “hooking into” their surroundings – or an ambiguity between element and context, either case creating a zone belonging to both the form and to its surroundings, making it difficult to disentangle the two.
The interlock, or ambiguity, strengthens the centers on either side, which are intensified by the new center formed between the two.
Works of art which have great life often have intense contrast within: rough/smooth, solid/void, loud/silent, empty/full. It is the difference between opposites which gives birth to something. Contrast is what often gives other principles their degree of life – the intensity of the boundary, the markedness of the alternating repetition.
Contrast strengthens centers by making each a deeper entity of itself, and thereby giving deeper meaning to both. It is, at its simplest, what allows us to differentiate. But meaningless contrast remains meaningless. It is only when centers are actively, mutually, and meaningfully composed that it acts to deepen the whole.
Gradients must arise simply because in the natural world, things vary in size, spacing, intensity, and character. All living things tend to have a certain softness. One quality changes slowly, not suddenly, across space to become another.
In something which has life, throughout the whole there are graded fields of variation, often moving from the center to the boundary or vice-versa. We are able to read the character of a larger center often because of the gradation of smaller centers across the larger form.
Roughness is the odd shape, the quick brush stroke, the irregular column size or spacing, the change in pattern at the corner – it is adjusting to conditions as they present themselves with meaning, but without ego or contrived deliberation.
Though it may look superficially flawed, especially with human perception accustomed to mass-produced regularity and perfection as a goal, an object with roughness is often more precise because it comes about from paying attention to what matters most, and letting go of what matters less.
When echoes are present within a design, all the various smaller elements and centers, from which the larger centers are made, have a certain sameness of character. There are deep internal similarities, or echoes of one another, which tie all the elements and centers together at various scales to form a cohesive unity of being.
Objects or elements which have the greatest depth, which actively draw the senses in, have at their heart an area of deep calm and stillness – a void bounded by and contrasted with an area of intense centers around it.
When an element becomes all detail, its own constant buzz tends to dilute its overall strength. Like a musical wall of sound, it pushes against our perception to produce a flat field-like state. Conversely, it is the pause which allows us to interlock with a piece of music and feel its depth. The presence of void, at many scales, provides a contrasting calm to alleviate the buzz and strengthen the center.
Living things tend to have a special simplicity, an economy developed over time in which all things unnecessary, or not supporting the whole, are removed. This does not preclude ornament, as even in nature ornament has its very necessary place. What simplicity does is cut away the meaningless attachments to an element, the things which often distract and confuse its true nature. When this is done, an object is in a state of inner calm.
Not-separateness is the degree of connectedness an element has with all that is around it. A thing which has this quality feels completely at peace, because it is so deeply interconnected with its world. There is no abruptness, no sharpness, but often an incomplete edge which softens the hard boundary. The element is drawn into its setting, and the element draws its setting into itself.
Not-separateness is a profound connection occurring at many scales between a center and the other centers which surround it, so that they melt into one another and become inseparable.