We’ve all heard that travel broadens the mind. But beneath this cliché lies a deep truth. Things stand out because they’re different, so we notice every detail, from street signs to mailboxes to two you pay at a restaurant. We learn a lot when we travel, not because we are any smarter on the road but because we pay such close attention. On a trip, we become our own version of Sherlock Holmes, intensely observing the environment around us. We are continuously trying to figure out a world that is foreign and new.
Too often, we go through our day-to-day life on cruise control, oblivious to huge swaths of our surroundings. To notice friction points – and therefore opportunities to do things better – it helps to see the world with fresh eyes. When you meet creative people with lots of ideas constantly bubbling to the surface, you often come away feeling that they are operating on a different frequency. And they are, most of the time. They have all their receptors on — and frequently turned up to eleven. But the fact is, we are all capable of this mode. Try to engage a beginner’s mind. For kids, everything is novel, so they ask lots of questions, and look at the world wide-eyed, soaking it all in. Everywhere they turn, they tend to think, Isn’t that interesting? rather than, I already know that.
By adopting the eyes of a traveler and a beginner’s mindset, you will notice a lot of details that you might normally have overlook. You put aside assumptions and are fully immersed in the world around you. In this receptive mode, you’re ready to start actively searching out inspiration.
It is fun to revisit memories this way, a digital stamp in my weather passport, where everything can be contained in a forecast and Stockholm sits between Vilnius and London by sheer chance. It has also been a way to feel close to people I love while traveling, to know whether it is raining where they are.
As with most technology, this is artistry by committee. There is no Thomas Cole waiting in the wings. But someone has to animate the stars, to decide when to streak one across the screen–to play god in our pockets.
What’s important to you in the development of a product?
One of the things that really hurt Apple was that after I left John Sculley got a very serious disease. And that disease — I’ve seen other people get it too — it’s the disease of thinking that a really great idea is 90% of the work, and if you just tell all these other people “here’s this great idea,” then of course they can just go off and make it happen.
The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it, and you also find there are tremendous tradeoffs you have to make, there are just certain things you can’t make electrons do, there are certain things you can’t make plastic, or glass, or factories, or robots do. And as you get into all these things, you find that designing a product is keeping 5,000 things in your brain, these concepts, and just fitting them all together and continuing to push to fit them together in new and different ways to get what you want. And every day you discover a new problem or a new opportunity to do it a little differently. And it’s that process that is the magic.