Always the eyes watching you and the voice enveloping you. Asleep or awake, working or eating, indoors or out of doors, in the bath or in bed—no escape. Nothing was your own except the few cubic centimetres inside your skull.
Part of the joy of working in digital policy in the UK is that many of your days start like this:
I, a Tory politician, have a brilliant plan / erudite commentary / a policy announcement on tech policy strategy. Click here to read it in this EXCLUSIVE Elite Broadsheet Newspaper piece.
We all know full well that this is how the game of politics works. These brilliant plans, erudite commentaries, and policy announcements aren’t made for you plebs. They’re made for the machine to feed the beast inside it.
Engineers seem to have a clear, if usually implicit, model of the process of design. It is usually an orderly model of an orderly process as the engineer conceives it.
The notion that the design process should be modeled as a systematic step-by-step process seems to have first developed in the German mechanical engineering community.
Herbert Simon independently argues for design as a search process in The Sciences of the Artificial. He was motivated to lay out a strictly rational model of design precisely because such a model was a necessary precursor to automating design. His model remains influential even if today we recognize the "wicked problem" of original design as one of the least promising candidates for AI.
In software engineering, Winston Royce independently introduced a seven-step Waterfall Model to bring order to the process. In fact, Royce introduced his waterfall as a straw man that he then argued against, but many people have cited and followed the straw man rather than his more sophisticated models. Even if ironically, Royce's seven-step model must be considered one of the foundational statements of the Rational Model of Design.