Strategic, not tactical The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical. Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray strategy
Cultural relevance More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency. Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance. Toby Shorin, Building for the Culture subpixel.space culturestrategybusiness
Tossing an idea around Can we do anything to increase creativity? There are training courses, and books, as well as “brainstorming sessions” which are supposed to do this. Taking the brainstorming sessions first, while they were very fashionable at one time, they have generally been found to be not much good when formally done, when a brainstorming session is carefully scheduled. But we all have had the experience of “tossing an idea around” with a friend, or a few friends (but not a large group, generally), from which insight, creativity, or whatever you care to call it, arises and we make progress. Richard Hamming, The Art of Doing Science and Engineering: Learning to Learn SceniusThe Small Group