The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical.
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
The inglenook, the gazebo, and the porch swing also have strong definitions of their spaces. They are each a bit like a little house set off for a special thermal purpose. They might be termed "thermal aediculae". Although the term aedicula is most often used in conjunction with a sacred or ceremonial little house, it can also be used to describe any diminutive structure used to mark a place as special.
Summerson contends that there is a basic human "fascination of the minitature shelter." Perhaps this is because the aedicula intensifies ones experience of the place by working someone like a caricature. By reducing some things in scale, it exaggerates the importance of other things, most especially the size of a person in relation to the space.