This flight of steps runs up the outside of a Modernist house in Switzerland. What is striking here is the precise construction of relationships. The gaps between steps allow crisp lines of light to fall on the darkly shadowed wall, reinforcing the subtlety of the dialogue between granite and the concrete, which has been bush-hammers to expose the stone aggregates.
...There is something hypnotic about stair climbing, and as often as I find myself thinking I ought to be at the fourth floor when I am only at the third, I think I've only gotten to three when I'm actually arriving at four.
...To my eyes (and legs) the straight run is more elegant and enjoyable to ascend.
...The narrowing is both functional and artistic, acknowledging that a stair is likely to be used by a smaller number of people as it rises and forcing the perspective narrowing of the long view upward.
...The symbolic weight of stairs is embodied in both their form and their magnitude.
For two and a half months I did not see a stairway in America. They are something that has been buried...hidden behind a door that you are not supposed to open.
I was waiting for the perfect image to start blogging the idea, and last week supplied one: the Celestial Buddies plush toy that rode on the Crew Dragon test flight. The symbolism is perfect: an oddly satisfying little squeezable nugget of comfort within the disorienting, weird domesticity of a spaceship.
Domestic cozy is in an attitude, emerging socioeconomic posture, and aesthetic, that is in many ways the antithesis of premium mediocrity. Unsurprisingly, it takes its cues from the marginal shadow behaviors of premium mediocrity.
I made a prediction on Twitter on February 6th: If Millennials (b. 1980 – 2000) were the premium mediocre generation, Gen Z (b. 2000 – 2020) is going to be the domestic cozy generation.
Premium mediocre seeks to control its narrative. Domestic cozy is indifferent both to being misunderstood and being ignored.
Instagram, Tinder, kale salads, and Urban Outfitters are premium mediocre. Minecraft, YouTube, cooking at home, and knitting are domestic cozy. Steve Jobs represented the premium that premium mediocrity aspired towards. Elon Musk represents the relaxed-playfulness-amidst-weirdness at the heart of domestic cozy.
Premium mediocre looks outward with a salesman affect, edgy anxiety bubbling just below the surface. Domestic cozy looks inward with a relaxed affect. A preternaturally relaxed affect bordering on creepy. One best embodied by the rise of the ASMR-like sensory modality (which even the NYT has noticed) that has come to be known as oddly satisfying.
Premium mediocrity is the same everywhere, every patch of domestic cozy is domestic cozy in its own way.