Raw size isn't enough A few months ago there was a sequence of posts to Hacker News about various “clubs” you could post your small website on: the 1MB Club, 512KB Club, 250KB Club, and even the 10KB Club. I think those are a fun indicator of renewed interested in minimalism, but I will say that raw size isn’t enough – a 2KB site with no real content isn’t much good, and a page with 512KB of very slow JavaScript is worse than a snappy site with 4MB of well-chosen images. ...[Instead, it's about] an “ethos of small”. It’s caring about the users of your site: that your pages download fast, are easy to read, have interesting content, and don’t load scads of JavaScript for Google or Facebook’s trackers. Ben Hoyt, The small web is beautiful benhoyt.com minimalismcontentsize
The quality of thought It is the quality of thought and the information we use that determines yield, not the size or quality of the site. Bill Mollison, Introduction to Permaculture thinkinginformationsize
As inanimate as it was gigantic A Fragment by John Ruskin blog.ayjay.org And among such false means largeness of scale in the dwelling-house was of course one of the easiest and most direct. All persons, however senseless or dull, could appreciate size: it required some exertion of intelligence to enter into the spirit of the quaint carving of the Gothic times, but none to perceive that one heap of stones was higher than another. And therefore, while in the execution and manner of work the Renaissance builders zealously vindicated for themselves the attribute of cold and superior learning, they appealed for such approbation as they needed from the multitude, to the lowest possible standard of taste; and while the older workman lavished his labor on the minute niche and narrow casement, on the doorways no higher than the head, and the contracted angles of the turreted chamber, the Renaissance builder spared such cost and toil in his detail, that he might spend it in bringing larger stones from a distance; and restricted himself to rustication and five orders, that he might load the ground with colossal piers, and raise an ambitious barrenness of architecture, as inanimate as it was gigantic, above the feasts and follies of the powerful or the rich. architecturesizescale
The Wile E. Coyote Effect I’ve been looking at this chart a lot over the past few weeks. It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since. You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week. Benedict Evans, COVID and cascading collapses www.ben-evans.com When decades happen business