The feeling of fortuitous gratitude at coming across unexpected information is something most of us who’ve done any research, have experienced — that kismet of finding the perfect book, one spine away from the one that was sought. In the field of art and image research, this sparking of transmission, of sequence and connection, happens on a subconscious level.
…Why is the vernacular image still being dismissed as ephemera? Why is its study not being prioritized? All languages are alive, but visual language is galactic. Keywords are not eyeballs, and creating rutted pathways to follow is the antithesis of study. A century of visual language, knowledge, and connectivity is marching toward a narrow, parsimonious basement of nomenclature. The NYPL takes a step backward if it models its shelves and research on a search engine. Spontaneity is learning. Browsing is research.
I want to show you that that Internet you used to go exploring is still very much there. There are still tons of small personal websites, and a wealth of long form text from both the past and the present.
So it's a search engine. It's perhaps not the greatest at finding what you already knew was there, instead it is designed to help you find some things you didn't even know you were looking for.
Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective
Talk-up prestige/accomplishments/titles
Use an authoritative tone and/or style
Write things with an angry tone or that are designed to induce anger
Write frequently
Get endorsements from people
Write about hot, current, topics
Provide takes on recent events
Use deliberately outrageous / controversial framings on topics