Newton picked up the pebbles on his metaphoric beach with an intellectual objective in mind, but his ancestor in paleolithic times picked up real minerals because he enjoyed looking at them: quite inadvertently he started the chain of practice and craftsmanship and thought that led to the diversity of specialized materials and generalized theory today.
More like the early Homo sapiens than the sixteenth-century intellectual giant I have enjoyed a life of rather undisciplined wandering and search.
I want to show you that that Internet you used to go exploring is still very much there. There are still tons of small personal websites, and a wealth of long form text from both the past and the present.
So it's a search engine. It's perhaps not the greatest at finding what you already knew was there, instead it is designed to help you find some things you didn't even know you were looking for.
Million Short makes it easy to discover sites that just don't make it to the top of the search engine results for whatever reason – whether it be poor SEO, new site, small marketing budget, or competitive keywords. The Million Short technology gives users access to the wealth of untapped information on the web.
One of the best (and easiest) ways to start making sense of a document is to highlight its “important” words, or the words that appear within that document more often than chance would predict. That’s the idea behind Amazon.com’s “Statistically Improbable Phrases”:
Amazon.com’s Statistically Improbable Phrases, or “SIPs”, are the most distinctive phrases in the text of books in the Search Inside!™ program. To identify SIPs, our computers scan the text of all books in the Search Inside! program. If they find a phrase that occurs a large number of times in a particular book relative to all Search Inside! books, that phrase is a SIP in that book.
It’s quite difficult, to fight back against the seeming wisdom of axiomatic “truths,” when the language itself has been weaponized through the power of pattern. Through rhythm, rhyme, alliteration, and consonance.
The last time I was in England was at the invitation of Nomensa, to give a talk at a conference wherein I encouraged the audience to discard an axiom that I feel has done users of the English language more harm than good through endless and glib repetitions.
Like “Curiosity Killed The Cat,” “You Are Not Your User” sounds so good that we keep on saying it, without appreciating what we’re reifying through repetition. The pleasure of repetition, the pleasure of pattern matching, the pleasingness of Kuh Kuh Kuh consonants on the one hand, and of the round vowelly Yuh Yuh Yuh on the other make these things we say seem true because they sound and feel so good to say.
That’s the primary difference between an axiom like “Curiosity Killed The Cat” and an axiom like “You Are Not Your User. ” The former rings true in common experience. It’s test-able, like striking a tuning fork or dangling a bit of yarn in front of a kitten. The latter is just some stuff that somebody said.
Sometimes, axiomatic sayings like “You Are Not Your User” no longer have a who that’s saying them. They cease being an actual instruction, and instead serve as a kind of identity, to identify the person who’s repeating the axiom as One Of Us.
The technical term for when an axiom devolves into an ID card is shibboleth: a custom, principle, or belief distinguishing a particular class or group of people, especially a long-standing one regarded as outmoded or no longer important.
In the case of the seeming egalitarianism and beneficence of the voice from the cloud that says “You Are Not Your User,” what I hear in that voice is the ringing of a cash register, and the creaking of the crank on the side of a box that software development efforts disappear into, and that money comes out of.
A mechanism that would seize up instantly if some still small voice were to propose the opposite of what the thunder says: that you and your user are one.