scale
The scale of resolution determines what is seen
Scales of cities, scales of software
Things that don't scale
As inanimate as it was gigantic
A Fragment by John RuskinAnd among such false means largeness of scale in the dwelling-house was of course one of the easiest and most direct. All persons, however senseless or dull, could appreciate size: it required some exertion of intelligence to enter into the spirit of the quaint carving of the Gothic times, but none to perceive that one heap of stones was higher than another. And therefore, while in the execution and manner of work the Renaissance builders zealously vindicated for themselves the attribute of cold and superior learning, they appealed for such approbation as they needed from the multitude, to the lowest possible standard of taste; and while the older workman lavished his labor on the minute niche and narrow casement, on the doorways no higher than the head, and the contracted angles of the turreted chamber, the Renaissance builder spared such cost and toil in his detail, that he might spend it in bringing larger stones from a distance; and restricted himself to rustication and five orders, that he might load the ground with colossal piers, and raise an ambitious barrenness of architecture, as inanimate as it was gigantic, above the feasts and follies of the powerful or the rich.
Ri — The Distance Walked in an Hour
An Article by Craig ModA ri is a unit of measure, it’s about how far a person can walk in an hour at a reasonable pace. It clocks out at roughly 3.93 kilometers.
Remnants of the ri system are scattered along the old roads of Japan. During the Edo period, ri were marked recurrently by hulking earthen mounds that flanked the road — ichi-ri zuka, “one-ri mounds.” There are only a handful of “originals” left. When you pass one with an old cypress or oak growing from its center it becomes a tiny moment of celebration.
A squeezable nugget of comfort
I was waiting for the perfect image to start blogging the idea, and last week supplied one: the Celestial Buddies plush toy that rode on the Crew Dragon test flight. The symbolism is perfect: an oddly satisfying little squeezable nugget of comfort within the disorienting, weird domesticity of a spaceship.
Domestic cozy is in an attitude, emerging socioeconomic posture, and aesthetic, that is in many ways the antithesis of premium mediocrity. Unsurprisingly, it takes its cues from the marginal shadow behaviors of premium mediocrity.
Millennials and Gen. Z
I made a prediction on Twitter on February 6th: If Millennials (b. 1980 – 2000) were the premium mediocre generation, Gen Z (b. 2000 – 2020) is going to be the domestic cozy generation.
Premium Mediocre vs. Domestic Cozy
Premium mediocre seeks to control its narrative. Domestic cozy is indifferent both to being misunderstood and being ignored.
Instagram, Tinder, kale salads, and Urban Outfitters are premium mediocre. Minecraft, YouTube, cooking at home, and knitting are domestic cozy. Steve Jobs represented the premium that premium mediocrity aspired towards. Elon Musk represents the relaxed-playfulness-amidst-weirdness at the heart of domestic cozy.
Premium mediocre looks outward with a salesman affect, edgy anxiety bubbling just below the surface. Domestic cozy looks inward with a relaxed affect. A preternaturally relaxed affect bordering on creepy. One best embodied by the rise of the ASMR-like sensory modality (which even the NYT has noticed) that has come to be known as oddly satisfying.
Premium mediocrity is the same everywhere, every patch of domestic cozy is domestic cozy in its own way.