I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
Learn what excellence is, how to identify it...This is not a big reading assignment – excellence is scarce, lognormal, long-tailed. Acting on this knowledge is liberating, freeing oneself from vast piles of triviality, knock-offs, petty connoisseurship, over-publishing, and the short-sighted, trendy, greedy. Excellence is long-term knowledge, even forever knowledge.
Excellence, like good taste, is perhaps a universal quality. Analytical thinking is about the relationship between evidence and conclusions, and is fundamental to all empirical work, regardless of field, discipline, specialty. Thus it is possible at times to assess credibility of nonfiction work without being a content expert. Thinking eyes may well have an eye for excellence, regardless of field or discipline.