I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
“Controlled environments” are another of modernism’s great obsessions. Extravagant amounts of energy are spent to keep buildings—as well as skyway systems, shopping malls, and domed stadia—at a constant temperature year-round via entirely mechanical means. The folly is not simply a touchy-feely isolation from the authenticities of nature, which can admittedly be cruel, but a larger disciplinary presumption that seeks to extend the centralized authority (central air, central government) of power ever more comprehensively. It is possible that this particular hubris may have pushed Gaia to the tipping point.