I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
The Indian stone temple also included, in its architectural form, the means for being blessed by the four elements—earth, wind, water, fire.
Before entering the temple gates, one removed one's shoes to touch and be blessed by the earth.
Then upon passing through the temple gateway, one is blessed by the air with a gust of wind.
A blessing by water is obtained by bathing in the temple tank, or at least descending its steps to touch the water.
Finally, on entering the cool interior of the sanctuary, the worshipper is given a mark on the forehead with ashes taken from a sacred flame by an attendant priest. Even this blessing by fire has a slight cooling sensation to it.
Perhaps it is only coincidental that each of these four blessings is associated with a cooling sensation; and yet, the use of forms and materials that inevitably create coolness is quite remarkable.