I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
Part of the joy of working in digital policy in the UK is that many of your days start like this:
I, a Tory politician, have a brilliant plan / erudite commentary / a policy announcement on tech policy strategy. Click here to read it in this EXCLUSIVE Elite Broadsheet Newspaper piece.
We all know full well that this is how the game of politics works. These brilliant plans, erudite commentaries, and policy announcements aren’t made for you plebs. They’re made for the machine to feed the beast inside it.