Less, but better There must be millions less of things, less words, less gestures, less of everything. But every word and every gesture will become more valuable. If we can put it all into perspective we will need less things as a result. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Omit needless wordsTo be truly simple makingrestraintproductionwasteminimalism
Things that increase popularity that I generally don't do Use clickbait titles Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective Talk-up prestige/accomplishments/titles Use an authoritative tone and/or style Write things with an angry tone or that are designed to induce anger Write frequently Get endorsements from people Write about hot, current, topics Provide takes on recent events Use deliberately outrageous / controversial framings on topics Dan Luu, Some thoughts on writing How to write a high-engagement tweet