Less, but better There must be millions less of things, less words, less gestures, less of everything. But every word and every gesture will become more valuable. If we can put it all into perspective we will need less things as a result. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible Omit needless wordsTo be truly simple makingrestraintproductionwasteminimalism
So many tactics, so well entrenched I am going to deal with several subjects that, in themselves, are already well recognized as within the province of city planning: subsidized dwellings, traffic, city visual design, analytical methods. These are all matters for which conventional modern planning does have objectives and therefore does possess tactics—so many tactics, so well entrenched, that when their purposes are questioned they are generally justified in terms of the conditions laid down by still other tactics (e.g., We must do this for the purpose of getting the federal loan guarantees). We become the prisoners of our tactics, seldom looking behind them at the strategies. Jane Jacobs, The Death and Life of Great American Cities Lost purposes goals