Nature, sentimentalized Nature, sentimentalized and considered as the antithesis of cities, is apparently assumed to consist of grass, fresh air and little else, and this ludicrous disrespect results in the devastation of nature even formally and publicly preserved in the form of a pet. Jane Jacobs, The Death and Life of Great American Cities respectnature
Think better of it This is, of course, the best way to salvage any kind of sorted-out project, up to the time it is actually built: Think better of it. Jane Jacobs, The Death and Life of Great American Cities respect
The assumption of equality Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. Steven Pinker, The Sense of Style Long, unwieldy sentences respect
Total collaboration The process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described one of Apple's Power Macs. "We wanted to get rid of anything other than what was absolutely essential," he said. "To do so required total collaboration between the designers, the product developers, the engineers, and the manufacturing team. We kept going back to the beginning, again and again. Do we need that part? Can we get it to perform the function of the other four parts?" Walter Isaacson, Steve Jobs Like designing things for the first time