Nature, sentimentalized Nature, sentimentalized and considered as the antithesis of cities, is apparently assumed to consist of grass, fresh air and little else, and this ludicrous disrespect results in the devastation of nature even formally and publicly preserved in the form of a pet. Jane Jacobs, The Death and Life of Great American Cities respectnature
Think better of it This is, of course, the best way to salvage any kind of sorted-out project, up to the time it is actually built: Think better of it. Jane Jacobs, The Death and Life of Great American Cities respect
The assumption of equality Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. Steven Pinker, The Sense of Style Long, unwieldy sentences respect
To anticipate all the uses and abuses Success depends wholly on the anticipation and obviation of failure, and it is virtually impossible to anticipate all the uses and abuses to which a product will be subjected until it is in fact used and abused not in the laboratory but in real life. Hence, new products are seldom even near perfect, but we buy them and adapt to their form because they do fulfill, however imperfectly, a function that we find useful. Henry Petroski, The Evolution of Useful Things So that you can get feedback on it and make it betterThe most rewarding iterations productsiteration