When poet William Blake wrote of "dark satanic mills", he couldn't have been looking at a steel mill because there were none in 1804. Nevertheless, when I visit a steel mill, Blake's phrase always comes to mind. With the heat and the pounding noise, the dust and smoke, and the red glow against the night sky, it's hard not to see these places as infernal. And yet the process of making steel also produces some of the most hauntingly beautiful images found anywhere in the world of industry.
A big hole in the ground: This is where most of the raw materials of an industrial society come from. To appreciate the scale of this excavation, note that the bright blue object on a shelf near the center of the image is a Porta Potti.
A dragline is the largest of the machines used to strip away the overburden and mine the ore layer at an open-cast mine. A bucketload for this particular dragline, one of the world's largest, is 220 cubic yards. Note the school bus, which would easily fit in the bucket.
In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.