A three-layered process of documentation A three-layered process of documentation: (1) First, there is the field notebook. This is where the actual numbers are recorded, together with passing observations relevant to the interpretation of these numbers. Paper is still proving more durable than electronic data. (2) The journal is a parallel record to that of the notebook—a daily account of events, thoughts, and observations. (3) Last of the three strata, then, are the publications. Traditionally, in science, these are articles in academic journals leavened with chapters in books. To be successful, a young scientist need aspire to no more than these two forms of output together with their oral versions at interminable conferences and meetings of learned societies. There came a time in my scientific development, however, when other forms of publication became important: magazines articles, and writing books. Roger Kitching, A Reflection of the Truth notetakingrecords
Monkeys testing random designs A Tweet by Jared Spool twitter.com A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences. A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria. If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths. uxresearch