Reciprocity Whenever human activities incorporate machines or rigidly prescribed procedures, the modes of human interaction change. In general, technical arrangements reduce or eliminate reciprocity. Reciprocity is some manner of interactive give and take, a genuine communication among interacting parties. Ursula M. Franklin, The Real World of Technology reciprocity
The medium is the message A Quote by Marshall McLuhan Induced communicationOnly a mind opened to the quality of things technologycommunicationinformationmedia