Reciprocity Whenever human activities incorporate machines or rigidly prescribed procedures, the modes of human interaction change. In general, technical arrangements reduce or eliminate reciprocity. Reciprocity is some manner of interactive give and take, a genuine communication among interacting parties. Ursula M. Franklin, The Real World of Technology reciprocity
The indie web manifesto A Definition web.archive.org While commercial websites display more and more agressive messages, target and track their users, the indie web respects the individuals, their intelligence and their privacy; it’s an open forum for thoughts and debate. While purely commercial websites turn into information and entertainment magazines, while tycoons of media, telecom, computing and military agencies fight for the control of the Internet, the indie web offers a free vision of the world, bypasses the economic censorship of news, its confusion with advertising and infommercial, its reduction to a dazing and manipulating entertainment. www