Reciprocity Whenever human activities incorporate machines or rigidly prescribed procedures, the modes of human interaction change. In general, technical arrangements reduce or eliminate reciprocity. Reciprocity is some manner of interactive give and take, a genuine communication among interacting parties. Ursula M. Franklin, The Real World of Technology reciprocity
On Value It was clear that [Hewlett-Packard] recognized that its true value was in its employees. Steve Jobs, Steve Jobs: The Lost Interview Build projects around motivated individuals