Once you see that an answer is not serving its question properly anymore, it should be tossed away. It's just their natural life cycle.
They usually kick and scream, raising one hell of a ruckus when we ask them to leave. Especially when they have been with us for a long time.
You see, too many actions have been based on those answers. Too much work and energy invested on them. They feel so important, so full of themselves. They will answer to no one. Not even to their initial question!
The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
[Andy Crouch] quotes the Japanese theologian Kosuke Koyama saying that “the speed of God” is three miles an hour because that was the speed at which Jesus moved through his world. So maybe, and I think this is one of the chief burdens of Andy’s book, what makes the most sense for us is to try whenever possible to move at the speed of God – and in that way refuse the offer of superpowers.
Of course, this dovetails with a lot of things people have been writing lately about slowness, but what I like about Andy’s book is that it specifies why we can find ourselves responding so warmly to the possibility of slowness. What happens when we seek superpowers, and especially super-speed, is the sacrifice of what I want to call our proper powers – the powers through the exercise of which we (heart-soul-mind-strength) flourish in love.