Once you see that an answer is not serving its question properly anymore, it should be tossed away. It's just their natural life cycle.
They usually kick and scream, raising one hell of a ruckus when we ask them to leave. Especially when they have been with us for a long time.
You see, too many actions have been based on those answers. Too much work and energy invested on them. They feel so important, so full of themselves. They will answer to no one. Not even to their initial question!
The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
The garden is as central to the concept of an Islamic home as the hearth is to the European home. It is interesting, then, that the hearth-fire in old traditions has a similar association with the life of the inhabitants of the house.
Commonly, the fire of the hearth was not allowed to go out. It was carefully covered with ashes each night at curfew so that a few selected embers would survive until morning. (In fact, the word "curfew" originated from the French word for cover-the-fire—couvre-feu.) Raglan comments that "the alarm and horror felt if the hearth-fire went out are out of all proportion to the inconvenience caused" by the need to relight it.