Once you see that an answer is not serving its question properly anymore, it should be tossed away. It's just their natural life cycle.
They usually kick and scream, raising one hell of a ruckus when we ask them to leave. Especially when they have been with us for a long time.
You see, too many actions have been based on those answers. Too much work and energy invested on them. They feel so important, so full of themselves. They will answer to no one. Not even to their initial question!
The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
I have never felt like an “imposter”.
I have always deserved to be here, I’ve worked hard.
I don’t suffer from a “syndrome”.
Identifying the gaps in my knowledge and being aware of what I don’t know is part of my vocation.
In recent years it’s become trendy to discuss how we all apparently suffer from this imposter syndrome - an inability to internalize one's accomplishments and a persistent fear of being exposed as a “fraud”. I take two issues with this:
it minimizes the impact that this experience has on people that really do suffer from it.
we’re labelling what should be considered positive personality traits - humility, an acceptance that we can’t be right all the time, a desire to know more, as a “syndrome” that we need to “deal with”, “get over” or “get past”.