Once you see that an answer is not serving its question properly anymore, it should be tossed away. It's just their natural life cycle.
They usually kick and scream, raising one hell of a ruckus when we ask them to leave. Especially when they have been with us for a long time.
You see, too many actions have been based on those answers. Too much work and energy invested on them. They feel so important, so full of themselves. They will answer to no one. Not even to their initial question!
The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
A Desk is where we work. Symbolic. Physical. Present. A second and third home. A Desk is a platform. A hearth. Roots are planted. It’s a place, a sanctuary, where hours upon hours pass.
When I get home, I have two desks in my office — one’s “analog” and one’s “digital.” The analog desk has nothing but markers, pens, pencils, paper, and newspaper. Nothing electronic is allowed on the desk — this is how I keep myself off Twitter, etc. This is where most of my work is born. The digital desk has my laptop, my monitor, my scanner, my Wacom tablet, and a MIDI keyboard controller for if I want to record any music. (Like a lot of writers, I’m a wannabe musician.) This is where I edit, publish, etc.