Once you see that an answer is not serving its question properly anymore, it should be tossed away. It's just their natural life cycle.
They usually kick and scream, raising one hell of a ruckus when we ask them to leave. Especially when they have been with us for a long time.
You see, too many actions have been based on those answers. Too much work and energy invested on them. They feel so important, so full of themselves. They will answer to no one. Not even to their initial question!
The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
Radić's texts are almost always assemblages of several pieces or paragraphs that, although written by an architect, do not attempt to refer to a particular project or work (and if they do, it is always laterally, avoiding explanations of the how and the why, or demonstrations and apologies).
Like notes from a fragmentary diary or a review of a collection of memories, at times they share the melancholy tone of the writings by Aldo Rossi and at other times they recall the obscure density of John Hejduk's poems.
There are places I will never go. Due to laziness or boredom, or premature fatigue. But there are also landscapes or buildings I should have visited a long time ago. This text reviews those possible places. All of them are part of my story, and they are places I am familiar with in one way or another.