Not all the towers along a transmission line are identical. Look closely at a tower where the line makes a sharp turn and you will likely find it is wider and beefier than other towers along the route. The added strength and weight are needed to resist the unbalanced pull of the conductors, which might overturn an ordinary tower. These special towers are called deviation or angle towers.
The transmission-line tower everybody knows is an Erector Set latticework of steel girders and diagonal braces. The techniques for designing and building these towers are the same ones used in constructing steel bridge trusses or crane booms. The individual pieces can be made cheaply from rolled steel and then bolted together on the site. This last point is more important than it might seem: transporting a fully assembled tower 100 feet tall is an awkward and expensive business.
The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy.
The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this:
“Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.”
Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us?