products
Eating your own dog food
To anticipate all the uses and abuses
To read things that are not yet on the page
To love deeply a world of things
Product owner vs. product manager
Ensuring Excellence
The other way to build a massive tech company - doing it slowly
Framing vs. Shaping
The Nature of Product
An Article by Marty CaganToo many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.”
Why Scrum is killing your product
An Article by Henry LathamWhat happens to user experience in a minimum viable product?
An Article by Ryan Singer"Feature complexity is like surface area and quality of execution is like height. I want a base level of quality execution across all features. Whenever I commit to building or expanding a feature, I'm committing to a baseline of effort on the user experience."
There’s a distinction to make: The set of features you choose to build is one thing. The level you choose to execute at is another. You can decide whether or not to include a feature like ‘reset password’. But if you decide to do it, you should live up to a basic standard of execution on the experience side.
Features can be different sizes with more or less complexity, but quality of experience should be constant across all features. That constant quality of experience is what gives your customers trust. It demonstrates to them that whatever you build, you build well.
Research, empathy, simplicity, speed
An Article by Matthew StrömAs Nosrat provides a simple list of essential ingredients for any great meal, can we describe a simple list of essential components for digital products?
Here are four elements that I believe are the foundation of great digital products: Research, Empathy, Simplicity and Speed.
August short No. 2: Glass
An Article by Riccardo MoriGlass looks and feels perfectly tailored to my photo sharing needs and expectations. For me it’s even better than pre-Facebook Instagram in the sense that it pushes me to select and share what I think are good photos (same as it happens with Flickr), rather than making me obsess with getting ‘the Instagram shot’ at all costs every day or multiple times in a day. It doesn’t cheapen photography like Instagram has done for years.
That’s why I hope Glass’s founders/developers will resist feature creep. Resist user objections like: I don’t think Glass is offering that much for the subscription price they’re asking. There are a lot of people who will gladly pay for having a cleaner, simpler, focused experience.
Apps Getting Worse
An Article by Tim BrayToo often, a popular consumer app unexpectedly gets worse: Some combination of harder to use, missing features, and slower. At a time in history where software is significantly eating the world, this is nonsensical. It’s also damaging to the lives of the people who depend on these products.
...Maybe we ought to start promoting PMs who are willing to stand pat for an occasional release or three. Maybe we ought to fire all the consumer-product PMs. Maybe we ought to start including realistic customer-retraining-cost estimates in our product planning process.
We need to stop breaking the software people use. Everyone deserves better.
The Hot Potato Process
An Article by Dan MallThe big misconception I’ve seen designers and developers often fall victim to is believing that handoff goes one way. Designers hand off comps to developers and think their work is done. That puts a lot of pressure on the designer to get everything perfect in one pass.
Instead, great collaboration follows what Brad Frost and I call “The Hot Potato Process,” where ideas are passed quickly back and forth from designer to developer and back to designer then back to developer for the entirety of a product creation cycle.
Signing party
An ArticleSince the Macintosh team were artists, it was only appropriate that we sign our work. Steve came up with the awesome idea of having each team member's signature engraved on the hard tool that molded the plastic case, so our signatures would appear inside the case of every Mac that rolled off the production line. Most customers would never see them, since you needed a special tool to look inside, but we would take pride in knowing that our names were in there, even if no one else knew.
Software that nobody wants
An Article by Gandalf HudlowFinding value is the result of enabling individual and group-level discovery attempts. It's not the result of everyone following one leader's gut.
What just happened is a new software product/feature was created that no customer wanted. This happens way too often. In fact, most hyper important software projects that must be done by date certain or else, have deep flaws that cause some variation of this phenomenon, flaws that include:
- Not wanted - Company specified a solution to a problem that customers don't actually have
- No Rarity - Company is pursuing an iKnockoff of existing products. The market already has two scaled competitors with working solutions, customers naturally spend budget on products that are already successful to avoid risk
- Incorrect Packaging - Customers need a website, but the company created an iOS app instead
- Incorrect Pricing - Customers need SaaS pricing, but the company created a shrink wrapped, on-premise solution with CapEx and maintenance agreements instead
Don't Serve Burnt Pizza
A Fragment by Jiaona ZhangSay you’re trying to test whether people like pizza. If you serve them burnt pizza, you’re not getting feedback on whether they like pizza. You only know that they don’t like burnt pizza. Similarly, when you’re only relying on the MVP, the fastest and cheapest functional prototype, you risk not actually testing your product, but rather a poor or flawed version of it.
Broken world thinking
A Fragment by Amanda MenkingConsider, for example, how “broken world thinking” can benefit product design. What if the person (or team) who invented a new technology collaborated with the person (or team) who would one day repair the same technology? What if the innovation stakeholders and the infrastructure stakeholders collaborated closely with the end users? What if every new product designed by a technology company was designed in such as way as to factor in what happens to the product after planned obsolescence?
Putting Thought Into Things
An Essay by Oliver ReichensteinBuilding structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
Several Short Sentences About Writing
Here, in short, is what I want to tell you.
Know what each sentence says,
What it doesn't say,
And what it implies.
Of these, the hardest is knowing what each sentence actually says.
Sonorisms V
Leave space between them for the things that words can't really say.
To suggest more than the words seem to allow.
Perhaps it renames the world.
The Anxiety of Sequence.
It was all change until the very last second.
The debris of someone else's thinking.
You'll never run out of noticings.
Names that announce the whatness of the world.
What were you trying to protect?
You were protecting the memory.
The tyranny of what exists.
Do any of them sound first?
It sets an echo in motion.
Try writing for the reader in yourself.
So call it "perfection enough".
Toward the name of the world—yours to discover.Both models are completely useless
In your head, you'll probably find two models for writing.
One is the familiar model taught in high school and college—a matter of outlines and drafts and transitions and topic sentences and argument.The other model is its antithesis—the way poets and novelists are often thought to write.
Words used to describe this second model include "genius", "inspiration", "flow", and "natural", sometimes even "organic".Both models are useless.
I should qualify that sentence.
Both models are completely useless.The shape of the sentence
You've been taught to overlook the character of the prose in front of you in order to get at its meaning.
You overlook the shape of the sentence itself for the meaning it contains,
Which means that while you were reading,
All those millions of words passed by
Without teaching you how to make sentences.The Anxiety of Sequence
Much of what's taught under the name of expository writing could be called "The Anxiety of Sequence."
Its premise is this:
To get where you're going, you have to begin in just the right place
And take the proper path,
Which depends on knowing where you plan to conclude.You can get anywhere from anywhere
And if you can get anywhere from anywhere,
You can start anywhere
And end anywhere.
There is no single necessary order.Significant everywhere
Writing isn't a conveyor belt bearing the reader to "the point" at the end of the piece, where the meaning will be revealed.
Good writing is significant everywhere,
Delightful everywhere.It was all change until the very last second
Every work of literature is the result of thousands and thousands of decisions.
Intricate, minute decisions—this word or that, here or where, now or later, again and again.
It's the living tissue of a writer's choices,
Not the fossil record of an ancient, inspired race.Attention requires a cunning passivity.
A renaming of the already named
A true metaphor is a swift and violent twisting of language,
A renaming of the already named.
It's meant to expire in a sudden flash of light
And to reveal—in that burst of illumination—
A correspondence that must be literally accurate.The debris of someone else's thinking
A cliché isn't just a familiar, overused saying.
It's the debris of someone else's thinking.How each sentence got that way
When the work is really complete, the writer knows how each sentence got that way.
This small internal quaver
Pay attention now:
No matter how much you know or learn about syntax, grammar, or rhetoric,
This small internal quaver, this inner disturbance,
Is the most useful evidence you'll ever get.
Someday, you'll be able to articulate what causes it.
But for now, what's important is to notice it.
Noticing is always the goal....the faint vertigo caused by an ambiguity you can't quite detect.
What matter is what it points to.
Find out what's causing it and fix it
Even if you're not sure how.The urge to be done
"Flow" is often a synonym for ignorance and laziness.
It's also a sign of haste, the urge to be done.Talking and writing
Talking is natural.
Writing is not.It may seem strange that the manual dexterity needed to hold a pencil—or use a keyboard—comes later than the lingual and mental dexterity needed to speak.
But it does.What were you trying to protect?
As the piece evolves, you try to protect those original, effusive sentences.
Only to realize, at last, that what you're writing won't come together until they've been removed or revised.What were you trying to protect?
The memory of the excitement you felt when those words "came to you."
(Where did they "come" from?)
You were protecting the memory
of the excitement of really concentrating,
of paying close attention to your thoughts and, perhaps, your sentences,
the excitement of feeling the galvanic link between language and thought.The discoveries you make in the making
Style is an expression of the interest you take in the making of every sentence.
It emerges, almost without intent, from your engagement with each sentence.
It's the discoveries you make in the making of the prose itself.Where ambiguity rules, there is no "style"—or anything else worth having.
Pursue clarity instead.
In the pursuit of clarity, style reveals itself.The virtue of already existing
It can be overwhelming—the inertia of the paragraphs and pages you've already composed, the sentences you've already written,
No matter how rough they are.Whether you love what you've written or not,
Those sentences have the virtue of already existing,
Which makes them better than sentences that don't exist.
Or so it seems.Composition and revision
Revise at the point of composition.
Compose at the point of revision.
Think of composition and revision as the same thing.Squander your material
Squander your material.
Don't ration it, saving the best for last.
You don't know what the best is.
Or the last.Do any of them sound first?
Just try out some sentences.
Lots of them.
See how they sound.
Do any of them sound first?You're holding an audition.
Many sentences will try out.
One gets the part.We have testimony
Proof is for mathematicians.
Logic is for philosophers.
We have testimony.When you're interested in what you're working on
It's never hard to work when you're interested in what you're working on.
But what if you hate what you're working on?
It helps to examine the content of your loathing.
What is it you hate?The work selects its audience
Imagine a cellist playing one of Bach's solo suites.
Does he consider his audience?
(Did Bach, for that matter?)
Does he play the suit differently to audiences
Of different incomes and educations and social backgrounds?
No. The work selects its audience.