Here there is no mastery of unnameable creative processes, only the patience of a craftsman, chipping away slowly; the mastery of what is made does not lie in the depths of some impenetrable ego; it lies, instead, in the simple mastery of the steps in the process, and in the definition of these steps.
One question that is still hard to answer after 10 years of working on Are.na is “what is the long term vision?” This is difficult for a few reasons.
One reason is that we have to calibrate our definition of long term with the person who is asking the question. Are.na is a lifelong project. Our ideal outcome as a company is not becoming the next Facebook (god forbid), it’s becoming the next Nishiyama Onsen Keiunkan, a hot spring hotel in Japan, and one of the world’s oldest businesses (founded in 705 AD).
My heart belongs to the details.
I actually always found them to be more important than the big picture.
Nothing works without details.
They are everything, the baseline of quality.
Truly functional design only comes from the most careful and intense attention to detail.
Although he did not directly design all products and even had very little to do with some of them, he constantly encouraged tiny improvements that could make a good design better. This attention to detail ranged from the acuteness of angles in forms; the size, feels and distances between switches; the integration of handle fixings; the placement and nature of graphic elements on the products themselves and extended to product photography and packaging.
Designing detail is about achieving a fine balance in all aspects and areas of the product, including those external to the object.