The navigation is our property RENE: Tell me what we have. Of value. GAEL: Whatever we've bought in cargo so far. I don't know what you want me— RENE: Anyone can buy goods. What do we really have? What do we sell? GAEL (realizing): The route. RENE: Yes. The navigation is our property. To copy a man's route is to steal it. Shane Carruth, The Modern Ocean Into the system of flight navigationownership
To be truly simple Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive, Steve Jobs Less, but betterTool-being simplicity