The navigation is our property RENE: Tell me what we have. Of value. GAEL: Whatever we've bought in cargo so far. I don't know what you want me— RENE: Anyone can buy goods. What do we really have? What do we sell? GAEL (realizing): The route. RENE: Yes. The navigation is our property. To copy a man's route is to steal it. Shane Carruth, The Modern Ocean Into the system of flight navigationownership
More profitable and a better buy The bottom line is certainly of concern, both to those seeking profit and to those seeking value, but neither of these can be measured solely by the amount of dollars spent on production or product. The nonquantitative word "quality" conveys countless ways in which a more expensive thing might be more profitable and yet a better buy as well. The advantages of thicker metal in an automobile body can clearly be argued from various points of view, including resistance to denting and even simple snob appeal. Whereas the manufacturer can use these as selling points and also as justification for a higher price tag, the buyer can easily justify spending more for a car that will keep its appearance longer and provide a status symbol. Henry Petroski, The Evolution of Useful Things The aspiration for qualityThe business case for craft quality