If it could save a person's life, would you find a way to make it faster? "If it could save a person's life, would you find a way to shave ten seconds off the boot time?" [Jobs] asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Max, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture." Walter Isaacson, Steve Jobs performancemotivation
White cloth I used to be very interested in the fact that anything, no matter how rough, rusted, diffy, or otherwise discredited it was, looked good if you set it down on a stretch of white cloth. Because anytime you set some detail of the world off that way, it was able to take on its true stature as an object of attention. Nicholson Baker, The Mezzanine Dwelling in ritualDrawing a frame beautyflaws