If it could save a person's life, would you find a way to make it faster? "If it could save a person's life, would you find a way to shave ten seconds off the boot time?" [Jobs] asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Max, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture." Walter Isaacson, Steve Jobs performancemotivation
We are surrounded by ghosts An Article by David R. MacIver notebook.drmaciver.com I'd like to call the more general phenomenon that this is a specific instance of "ghost knowledge": It is knowledge that is present somewhere in the epistemic community, and is perhaps readily accessible to some central member of that community, but it is not really written down anywhere and it's not clear how to access it. Roughly what makes something ghost knowledge is two things: It is readily discoverable if you have trusted access to expert members of the community. It is almost completely inaccessible if you are not. In this sense, most knowledge is ghost, particularly if you take an expansive view of what counts as an epistemic community. knowledge