If it could save a person's life, would you find a way to make it faster? "If it could save a person's life, would you find a way to shave ten seconds off the boot time?" [Jobs] asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Max, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture." Walter Isaacson, Steve Jobs performancemotivation
The details of construction The housing developments in the Moscow suburbs were built mostly in the decades after the Second World War. Laid out as enormous chessboards, the suburbs stretch to the horizon across flat land sparsely planted with birch and aspen. The architectural design of the suburban buildings was good, but the state had not been able to command good-quality work. The signs of poorly motivated workers appeared in the details of construction. Richard Sennett, The Craftsman Designing detail