If it could save a person's life, would you find a way to make it faster? "If it could save a person's life, would you find a way to shave ten seconds off the boot time?" [Jobs] asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Max, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture." Walter Isaacson, Steve Jobs performancemotivation
It begins with a trip down the stairs The walk from my apartment in Greenwich Village to my studio in Tribeca takes about twenty minutes, depending on the route and on whether I stop for a coffee and the Times. Invariably, though, it begins with a trip down the stairs. The building I live in is a so-called Old Law tenement and was built in 1892, a date inscribed on the metal cornice that also carries the building’s name: Annabel Lee. Like most such tenements, ours is five stories high (a few are six, even seven), and I live with my wife, Joan, on the top floor. Michael Sorkin, 20 Minutes in Manhattan 21. Four-Story Limit