If it could save a person's life, would you find a way to make it faster? "If it could save a person's life, would you find a way to shave ten seconds off the boot time?" [Jobs] asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Max, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture." Walter Isaacson, Steve Jobs performancemotivation
Eating your own dog food Eating your own dog food or “dogfooding” is the practice of using one's own products or services. This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising. Once in the market, dogfooding can demonstrate developers confidence in their own products. Wikipedia en.wikipedia.org Designer, implementor, user, writerThe reflective craftsman qualityproductsdesign