Litany Against Fear I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past, I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain. Frank Herbert, Dune dune.fandom.com fearminddeath
Reality exists in the mind But I tell you, Winston, that reality is not external. Reality exists in the human mind, and nowhere else. George Orwell, 1984 realitymind
A mind so in flux A mind so in flux, so sensitive to intuitive insights, could never write an academic textbook. All he could retain on paper were indications, hints, allusions, like the delicate color dots and line plays on his pictures. Sibyl Moholy-Nagy, Pedagogical Sketchbook drawingmind
The brain within its groove The brain within its groove Runs evenly and true; But let a splinter swerve, T'were easier for you To put the water back When floods have slit the hills, And scooped a turnpike for themselves, And blotted out the mills! Emily Dickinson, The Collected Poems of Emily Dickinson insanitymind
On Greatness What’s important to you in the development of a product? One of the things that really hurt Apple was that after I left John Sculley got a very serious disease. And that disease — I’ve seen other people get it too — it’s the disease of thinking that a really great idea is 90% of the work, and if you just tell all these other people “here’s this great idea,” then of course they can just go off and make it happen. The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it, and you also find there are tremendous tradeoffs you have to make, there are just certain things you can’t make electrons do, there are certain things you can’t make plastic, or glass, or factories, or robots do. And as you get into all these things, you find that designing a product is keeping 5,000 things in your brain, these concepts, and just fitting them all together and continuing to push to fit them together in new and different ways to get what you want. And every day you discover a new problem or a new opportunity to do it a little differently. And it’s that process that is the magic. Steve Jobs, Steve Jobs: The Lost Interview The idea grows as they workThe Design SquiggleThe Nature of Product ideascraft