When poet William Blake wrote of "dark satanic mills", he couldn't have been looking at a steel mill because there were none in 1804. Nevertheless, when I visit a steel mill, Blake's phrase always comes to mind. With the heat and the pounding noise, the dust and smoke, and the red glow against the night sky, it's hard not to see these places as infernal. And yet the process of making steel also produces some of the most hauntingly beautiful images found anywhere in the world of industry.
"Every website that’s made me oooo and aaahhh lately has been of a special kind; they’re written and designed like essays. There’s an argument, a playfulness in the way that they’re not so much selling me something as they are trying to convince me of the thing. They use words and type and color in a way that makes me sit up and listen.
And I think that framing our work in this way lets us web designers explore exciting new possibilities. Instead of throwing a big carousel on the page and being done with it, thinking about making a website like an essay encourages us to focus on the tough questions. We need an introduction, we need to provide evidence for our statements, we need a conclusion, etc. This way we don’t have to get so caught up in the same old patterns that we’ve tried again and again in our work.
And by treating web design like an essay, we can be weird with the design. We can establish a distinct voice and make it sound like an honest-to-goodness human being wrote it, too."