Observe data collection at the moment of measurement See, observe, learn how data are collected at moment and place of measurement. "You never learn more about a process than when you directly observe how data are actually measured," said Cuthbert Daniel, a superb applied statistician. See with fresh eyes. Walk around what you want to learn about. Talk to those who do measurements. See how numbers came to be. Do those measuring know the desired answer? Are those measuring skilled, alert, honest, biased, incompetent, sloppy, tired and emotional?...Artifacts and errors in measurements measured? How are outliers adjudicated? Edward Tufte, Seeing With Fresh Eyes uxmeasurement
Scenery What is designed and made outlasts the people for whose profit and for whose use it was made. We may think we are designing furniture of motor cars, but we are not. If we are designing a motor car for one man, we are designing scenery for fifty thousand others. David Pye, The Nature and Aesthetics of Design And thus the heart will break design