maps
Maps and observation
Maps are useful only when they are used in combination with observation. Never try to design a site by just looking at a map, even if it is thoroughly detailed with contour lines, vegetation, erosion gullies, and so on marked in.
Maps are never representative of the complex reality of nature. Remember, "The map is not the territory."
Windy
A WebsiteZipdecode
A Website by Ben FryCityspace series
A Gallery by Emily GarfieldPrimary series for imaginary map drawings, spanning 2008-present and using various materials and techniques.
Monkeys testing random designs
A/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences.
A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria.
If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths.