In every skyscraper In every skyscraper there is someone going mad. Italo Calvino, Invisible Cities 21. Four-Story Limit architectureurbanismmadness
Madness All our madness comes from having our stomachs empty and our heads full of air. Miguel de Cervantes, Don Quixote foodmadness
Metaphors We Web By An Essay by Maggie Appleton maggieappleton.com As George Lakoff and Mark Johnson made clear in their touchstone book Metaphors We Live By, metaphors are the basis of all human thought and reasoning. The metaphors we use to speak about the web are not simply linguistic trivia – they determine how we understand it on a fundamental level. It determines what we think the web is capable of, what risks, opportunities, and challenges it poses. Which means the metaphors we use to think about the web profoundly influence what we think the web is, what we think we can do with it, and how we might change or evolve it. …Out of all of these metaphors [for the web], the two most enduring are paper and physical space. Metaphors We Live ByMenus, Metaphors and Materials: Milestones of User Interface Design metaphorwww